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Brand Manager, Global Braun Blood Pressure Monitors

Hydro Flask

Hydro Flask

Marketing & Communications
Marlborough, MA, USA
Posted on Thursday, August 24, 2023

Join the Team at Helen of Troy as our Brand Manager - Global Braun Blood Pressure Monitors (hybrid work onsite and from home), and make an immediate impact on our trusted brands; Honeywell, PUR, Braun, and Vicks. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

What you will be doing:

The Brand Manager – Global Braun Blood Pressure Monitors (BPM) will report to the Marketing Director, Global Braun, and will manage consumer-centric innovation and new product development globally for the Braun brand within the Blood Pressure Monitor category, as well as category adjacencies such as nasal aspirators and pulse oximeters. They will plan, prioritize, direct, and provide leadership cross-functionally to achieve long-range business development objectives.

  • Global Strategy Development: Using inputs from the Regional Marketing team, the Manager will develop long-range Global Strategies for the BPM business, including new product planning, a pace of innovation, connected strategy, brand hierarchies, recommendations for distribution expansion, and sharing of key success drivers (Commercial Initiatives). They will maintain and lead a rolling 3-year roadmap of qualified new products for the category. An ability to think broadly and consider the “big picture” and understand details and management of projects is critical to this responsibility. The ability to connect problems worth solving and consumer insights into focused product and marketing strategies is also vital.

  • New Products: Serve as the “Champion” for upstream development through the Beauty and Wellness NPD process. NDP will include developing product positioning, branding, required features, design direction, packaging (structure, layout, claims, and communication points in partnership with communications lead), pricing, etc; built from a foundation of solid understanding of consumer behaviors and needs. Partner closely in conjunction with Regional Marketing teams, Program Management, Industrial Design, Engineering, and Creative. Strong, hands-on development and market research experience are important to this position.

  • Portfolio Management: Responsible for understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable, has a “reason for being” and is accurately positioned relative to current assortment and competition in the marketplace across relevant regions.

  • Category Reviews & Communication: responsible for periodic category reviews with the regions to (a) stay ahead of the threats & opportunities regionally to advise global strategy and New Product Roadmap, and (b) communicate to the broader distributed team about GCO initiatives and activities as well as the status of global new product programs.

Skills needed to be successful in this role:

  • Solid analytical thinking skills with the resolve to solve problems and build creative solutions

  • Firm understanding of costing/pricing financial analysis and P & L management; Competitive analysis/trends analysis

  • Excellent communication and interpersonal skills

  • Experience managing market research projects and distilling consumer- insights into action plans.

  • Think strategically at a global level, and develop creative marketing solutions

  • Able to manage cross-functionally and across a global organization

  • Experience and skill in communicating ideas, strategies, and plans to executive-level teams

  • Demonstrate accountability of assigned responsibility (ownership)

  • Strong project and time management skills, with the solid capability to manage and direct multiple projects simultaneously

  • External agency oversight experience

Minimum Qualifications:

  • Bachelor’s Degree

  • 5 years of marketing experience in the consumer durables/products arena

  • **History of consumer-centric new product and packaging development experience

  • Strong Microsoft Office Suite experience

  • Ability to travel both domestically and globally (15%)

  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • MBA in marketing and management or equivalent experience

  • Experience with connected products, particularly healthcare or wearables

  • Global experience

  • Licensing experience

  • Experience working with and addressing retail accounts

Wondering if you should apply? Helen of Troy encourages people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-AB1

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.