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Director, Digital Experience Strategy & Activation

Hydro Flask

Hydro Flask

New York, NY, USA
Posted on Sunday, September 10, 2023

Join our Marketing team as a Director, Digital Experience Strategy & Activation and make an immediate impact on our trusted brands, including our 9 leadership brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Hybrid schedule: Our NYC team has transitioned back to working in the office on a regular hybrid schedule. At present, team members are expected in the office an average of three (3) days a week. Decisions regarding any changes to our hybrid schedule will be communicated.

Ideal candidates will reside in the New York or New Jersey area.

What you will be doing:

Responsible for leading best-in-class digital strategy and activation support across Helen of Troy (HoT) brands. Accountable for ensuring improved digital ROAS across national brand, DTC and retail.com digital media investments. Lead all aspects of our partnership with the digital agency, DSPs, social advertising platforms, identity resolution solutions, and technology providers ensuring digital activations are optimized to drive business growth. This individual will work together with Media AOR and HoT brand teams to define, audit, and drive campaigns aligned with brand business goals and objectives communicated by Brand and Experience Planning teams.

Directly leads internal digital media activation team members and works alongside key internal constituencies in Brand and Retail Sales teams to facilitate full-funnel digital activation oversight of campaign supporting brand and retail campaign strategic planning, design, execution, and measurement.

Strategically tie together the inputs of other digital capabilities (e.g. digital data and analytics, digital content, DTC, digital media and creative agencies, retail sales teams, external partners) to ensure consumer digital experience cohesion, optimized activation outcomes, and success of all supported digital campaigns.

  • Lead Brand, Experience Planning, Commerce Media, Retail Sales, and Media Agency teams in end-to-end orchestration of digital marketing campaign set-up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement)

  • Develop digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives

  • Co-develop with Digital Analytics and Media Agency resources to refine suggested test & learn agenda, key KPIs, and performance targets to define campaign success and drive learning

  • Lead strategic performance relationship with DSPs, social advertising platforms, and identity resolution providers including campaign planning, beta testing, and long-term strategic concept planning for a post-3rd party cookie world

  • Work with internal and external partners to support ongoing optimization against key success metrics and learning agenda, implement reporting, and raise issues as needed

  • Catalog ongoing findings as they arise to help establish internal benchmarks, campaign findings to be used across brands and categories

  • Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation

Skills needed to be successful in this role:

  • Knowledgeable in digital full-funnel media techniques using precision, programmatic, display, video, and social channels (e.g., identity, audiences, targeting, content, and creative)

  • Solid understanding of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization, and its interplay with broader precision marketing tactics

  • Experience demonstrating eCommerce and retailer partner (e.g., Amazon, Mass) media services, platforms, and data to inform campaign strategy and optimization

  • Certification in or extensive firsthand experience with direct experience with key Ad Tech platforms such as Demand Side Platforms (DSP) and Google Analytics (GA) and with Identity Solution providers

  • Experience translating strategic business objectives into consumer-centric engagement tactics and proving those out

  • Considerable experience communicating technical and tech processes and materials to a range of audiences, including brands, corporate leadership, technology partners, and agencies

  • Deep understanding and appreciation for achievement of goals and objectives such as Revenue & Product Contribution, Return on Investment and Trial, Retention and Loyalty

  • Strong project management skills (e.g., building & rigorously tracking work plan)

Minimum Qualifications:

  • Bachelors Degree

  • 10+ years proven experience in Digital media advertising on agency and/or client side

  • 7+ years of digital marketing campaigns with heavy focus on precision and programmatic

  • 2+ years of hands-on-keyboard, focused experience planning and implementing

  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • BA/BS with focus on marketing, digital media, or technology

  • DTC experience

In New York City, the standard base pay range for this role is $144,719 - 217,078.90 annually. This base pay range is specific to New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.



For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.