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Associate Brand Manager, Hot Tools & Revlon

Hydro Flask

Hydro Flask

Marketing & Communications
Boston, MA, USA
Posted on Wednesday, December 20, 2023

Join our Beauty and Wellness Team at Helen of Troy as our Associate Brand Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands: Revlon, Hot Tools, Bed Head, Drybar, Gold-n-Hot ,Curlsmith, Honeywell, PUR, Braun, and Vicks. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location: Boston, MA

What you will be doing:

The Associate Brand Manager will work with Marketing Directors and Brand Managers to help to drive success for their assigned brands (Hot Tools, Revlon, Bed Head and/or Gold n Hot). This includes helping to plan, prioritize and direct activities to achieve short-range and long-range business development objectives.

  • Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments.

  • Work with Marketing Director to maintain brand positioning and equity across all materials and marketing channels. This will include writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material.

  • Collaborate with internal creative teams on the development of these assets and will be responsible for coordinating artwork approvals from key collaborators such as legal and licensing.

  • Assist with marketing counterparts to supervise campaign performance to ensure commercial goals are met/exceeded.

  • Team up with sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, power point presentations, relevant market data, and samples and artwork.

  • Partner with sales and digital colleagues to ensure in-store and online experience is flawless for our consumers.

  • Support the development of basic marketing strategies (i.e. product positioning, sub branding, required features, pricing, etc.) working with management, sales, industrial design and R&D/engineering.

  • Assist the cross functional team to develop and complete a new product launch plan including sell in materials, packaging and ecommerce support materials, and a comprehensive outstanding consumer experience support plan.

  • Conduct ongoing business performance assessments to ensure each SKU is profitable, has a “reason for being” and accurately positioned relative to other Helen of Troy products and competition in the marketplace.

  • Use POS from key accounts as well as data from Nielsen, Circana, Profitero and others. Monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis.

  • Routinely conduct store checks and evaluate driven product offerings to gain/maintain knowledge of marketplace activities. Develop communication tools (i.e., charts/graphs) for sales, management and customer use.

  • Jointly work with finance, sales and Marketing Director to develop annual sales forecasts as well as Demand Planning Analyst and sales to lead all aspects of the monthly issuance of the la estimates to update the forecast.

  • Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.

Skills needed to be successful in this role:

  • Excellent communication and interpersonal skills

  • Proven analytical skills with the ability to tackle problems and develop creative solutions

  • Excellent follow-thru and detail orientation

  • Work cross-functionally and across an organization

  • Experience making pitches to peers and management team

  • Strong project & time management ability and organization skills

Minimum Qualifications:

  • Bachelor of Science

  • 3 + years marketing experience in the consumer products/beauty arena

  • Understanding of Brand Management/Marketing in mass, drug, prestige and ecommerce retail environment

  • Basic understanding of costing/pricing financial analysis and P & L management

  • Knowledge of retail pricing, promotion, distribution and merchandising and overall customer journey

  • Experience in product and packaging development/management

  • Proficient with Microsoft Office

  • Authorized to work in the United States on a full time basis

Preferred Qualifications:

  • MBA in Marketing and Management

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.