Sr. Director, Creative & Content Excellence
Join our Marketing Team at Helen of Troy as our Sr. Director, Creative and Content Excellence (hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!
Look around your home, and you'll find us everywhere:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Hybrid schedule: Our office teams have transitioned back to working in the office on a regular hybrid schedule. At present, team members are expected in the office an average of three (3) days a week. Decisions regarding any changes to our hybrid schedule will be communicated.
Work Location: Northern New Jersey
What you will be doing:
The Sr. Director, Creative and Content Excellence is a key leadership role on the Global Marketing COE. This lead team member joins peers including VP, Business Intelligence, Insights & Analytics and VP, Experience Planning, Media, and Digital Strategy to identify key enablers and priorities to support the portfolio strategy and growth ambitions and drive creative and content excellence. You will be accountable for leading a creative and content project management team, agency roster, agency performance assessments, content creation model/process and content calendar approach and briefing best practices and content syndication and asset management.
The Sr. Director, Creative and Content Excellence will cultivate creative excellence in briefing, agency reviews and pitches and creative/content testing best practices. The Sr. Director, Creative and Content Excellence will work with brands to ensure all creative assets and content to fulfill the full-funnel experience plan. The Creative Excellence lead is also accountable for overseeing relationships with the preferred roster of creative agencies and ensuring every asset produced is fit for purpose and platform delivering business expectations and creative efficiency improvements.
Lead all creative consultation and thought leadership for the global organization, inclusive of retailer content needs
Ensure creative assets meet successful key performance indicators, both short and long-term efficiency metrics and improve year over year return on investment metrics as measured by market mix modeling
Accountable for agency oversight in partnership with brands and indirect procurement
Lead creative training including bringing in platform partners (e.g., Facebook, YouTube, Teads) for brands and agency partners
Assesses and develop POV for internal vs. external content model
Leads brands on briefing processes ensuring creative briefs and content development meets needs of Experience Plan content framework
Partner with Insights & Analytics to ensure creative testing and measurement practices are established
Lead all aspects of creative AOR relationships and SOW development alongside procurement to ensure an optimized approach to creative development
Identify production standard processes and efficiencies across the portfolio
Partner with Digital Operations to ensure appropriate marketing technology that enables the creative function (e.g., PIM, DAM)
Skills needed to be successful in this role:
Proven leadership and competence across managing creative development, directing creative agencies of record, and leading in-house content development
Established experience in creative standard methodologies across key digital platforms including Google, Verizon, Teads, Facebook, TikTok, Snapchat and Twitter
Demonstrated experience in successfully leading partner relationships
Ability to align resources, prioritize, and meet deadlines in fast paced environment
12 years of professional experience with relevant consumer insight background
Authorized to work in the United States on a full-time basis
Experience in CPG and durable goods
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.
We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.