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Brand Manager

Hydro Flask

Hydro Flask

Marketing & Communications
Tokyo, Japan
Posted on Thursday, June 13, 2024

Join our APAC Marketing team as our Brand Manager (hybrid work onsite and from home), and make an immediate impact. Together, we build innovative and useful products that elevate people's lives everywhere every day. If you love adventure, great gear, and have a passion for the outdoors, you're in good company with our OXO, Hydro Flask and Osprey brand.

About Our Brands:

At OXO, we're on a quest to make every day better. For 30 years, we've made household tools that delight our customers and exceed their expectations. When we have an idea, we're going to make it happen, even if it hasn't been done before - especially if it hasn't been done before. If you've ever thought, "there's got to be a better way to do this," then you belong here.

Do you love unique problems and challenges? At Hydro Flask, we gathered a group of hard-working people and outdoor enthusiasts who are constantly putting our products to the test and delivering "ahh" experiences to engaged consumers worldwide. We live our brand values every day, supporting a reliable, playful, adaptive, honest, inclusive, and unconventional culture where employees can learn, thrive, and grow.

Our mission for Osprey the last 40+ years has been to create innovative, high-performance gear that reflects our love of adventure and our devotion to the outdoors. We're proud to be the leading manufacturer of backpacks and travel gear. Our HQ is located in southwest Colorado, nestled in the corner of the rugged San Juan Mountains and on the edge of vast sandstone canyon country.

What contribution will I make to Helen of Troy?
This position will be responsible for all marketing related activities of OXO, Hydro Flask and Osprey brand across Asia Pacific region with primary focus on Japan market.

What you will be doing:

  • Maximize brand exposure and market share by developing and implementing marketing campaigns including social media and events for different brands in focus markets within the APAC region.

  • Establish and maintain well connections with all business partners and internal stakeholders to provide support for a wide spectrum of brands.

  • Work closely with the business partners to develop various programs and plans, ensuring all are implemented properly as agreed on schedule and on budget.

  • Analyze key performance indicators (KPI) for each campaign and provide data-driven improvement action plan.

  • Collect consumer and market insights, identify trends, consumers behaviors through marketing activities, consumer feedback and market research for strategic decision making.

  • Manage all the internal and external approval processes and system to ensure the marketing campaign and material can be launched on agreed schedule.

  • Manage marketing expenditure, budget monitoring and reports.

  • Conduct product training when needed.

Skills needed to be successful in this role:

  • Operational experience with different stakeholders: e.g. working with advertising agency, design house, regulatory agency etc.

  • Work with detail and patience. Have a can-do attitude and work diligently to achieve tasks on time, on target and with tight schedules.

  • Excellent verbal and written communication skills in Japanese & English, with the ability to establish and maintain effective relationships with internal and external stakeholders across various levels and cultural backgrounds.

  • Knowledge of SEO, SEM, PPC and SMO.

Minimum Qualifications:

  • Bachelor’s Degree from a college or university in Business or Marketing related discipline.

  • 4 + years in Outdoor and/or lifestyle brands with solid brand and marketing.

  • Experience in working with Japan market and at least one of the key Asia Pacific Markets (South Korea/ China/ Australia).

  • Experience in all social and online marketing.

What do we offer:

  • 💸 Competitive compensation package depending on experience and skills

  • 💻 Hybrid working model (work onsite and work from home)

  • 💼 Modern office with collaborative and friendly workspaces

  • 🏝 Company closure between Christmas and New Year’s

  • 👌 The chance to work in an international, diverse, and inclusive environment!

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit https://www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram, and Twitter.

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Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.