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Marketing Coordinator

Outward Bound California
Outward Bound California
Job Functions:
Marketing & Communications
Employment Types:
Full-time
Locations:
Remote; San Francisco, CA, USA; Los Angeles, CA, USA; California, USA
Compensation:
50,000 – 58,000 USD per year
Posted on:
03/03/2022

Outward Bound California seeks a mission-driven marketing and communications specialist who will coordinate and create content for fundraising, outreach, scholarship programs and job recruitment. As a member of the 6 person Advancement Team, the Marketing Coordinator is responsible for growing our online audience through email and social media, PR and media coverage, content creation, writing for multiple audiences with a heavy emphasis on donor communications. They will report to the Donor Engagement Manager.

  • Partner with Advancement Team to execute the annual Fundraising and Communications Plan
  • Coordinate communications, branding and marketing strategy to advance OBCA in the areas of community relations, development, enrollment and outreach
  • Stay on top of best practices, current events, and new resources that can inform our current strategy

Content Management

  • Coordinate content, production and publication for digital, print, and social media
  • Collaborate with all departments to ensure consistency of messaging, brand voice, and visual identity
  • Write clear, concise and compelling content in brand voice for press releases, blogs, events, e-newsletters, websites, social media, and other materials as needed
  • Generate digital and social content that engages various audiences for a broader and more connected community
  • Curate, interview, and gather student and staff stories for external use

Marketing/PR

  • Manage ongoing website edits and report monthly online traffic to Advancement Team
  • Partner with departments to create email marketing campaigns using MailChimp for programs, fundraising, or event purposes—track and report on results
  • Organize and tag photo library in Flickr for easy access by organization at large
  • Support online ad campaigns, retargeting and audience building
  • Production of flyers, business cards, and other collateral as needed
  • Support media relations, including developing press releases, pitching stories, and responding to media inquiries
  • Identify, recruit, and manage external contractors, such as photographers, videographers, graphic designers, printers, etc.
  • As an outdoor education organization staff are required to respond when there are incidents in the field - this can be after regular work hours including weekends. Crisis communications, PR and press management are examples of where this role supports an incident.

Events

  • Support major fundraising, alumni, and community events to announce and recruit participants/attendees
  • Onsite social media, documenting and photographer/videographer management
  • Other event responsibilities as needed

Administration (10%)

  • Oversee and stay within the marketing budget quarterly
  • Ensure data integrity in our audience lists in partnership with the Development Coordinator and Program Teams
  • Other activities as assigned
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