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Camber Outdoors
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Camber Outdoors
Camber Outdoors

Principal Product Manager - Homepage



Seattle, WA, USA
Posted on Wednesday, February 7, 2024

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. We believe time outside is fundamental to a life well lived, and as a member of the Product team, you’ll contribute to REI’s mission to connect every person to the power of the outdoors and engage them in the fight to protect it.

Our product managers help drive our product vision and build experiences that are inspiring, inclusive, human, purposeful & trustworthy.

The Experience Product team is looking for a Principal Product Manager to lead the evolution of our homepage from a one-size-fits-all experience to a personalized gateway into all REI has to offer. This role is also responsible for REI’s navigation menus and experience. We’re looking for a customer-facing product manager with a deep understanding of landing pages, content systems, and personalization. The ability to partner across divisions will be critical in delivering success. This is an amazing opportunity to shape one of the most important experiences on REI.com.

You'll be working with enterprise and domain architects, UX/CX leaders, data scientists, and other directors, executives, and stakeholders across the Co-op, including but not limited to Membership, Marketing, and Public Affairs.

You'll be expected to own the product vision, and clearly develop and articulate a strategy and a roadmap to team members and stakeholders.

You'll join a fast-paced, passionate community where you'll be empowered to define best practices, discover and deliver impactful solutions to our customers, and drive the mission of the Co-op.

Responsibilities and Qualifications


  • Leads a product team (or multiple teams) to solve our co-ops biggest and most complex customer problems, often spanning across divisions.
  • Determines the product vision and clearly translates the vision into clear requirements for the near term and long-term (3-year) roadmap.
  • Builds a short- and long-term learning agenda and craft clear experiments to identify opportunities in an ambiguous area and test our best ideas. Will help inform hypotheses with insights.
  • Responsible for a complex platform with a broad set of capabilities, services, and integrations. Expected to anticipate and deliver new functionality that meet the needs for a diverse set of clients.
  • Develops qualitative and quantitative data insights from customer research, data analysis and business analytics to help drive solutions.
  • Consistently advocates effectively for the customer's point of view during product ideation. Will be recognized as the team's expert on the user and their needs.
  • Collaborates fluently with design and engineering to implement experiments. Recognizes dependencies, removes barriers, ensure smooth product delivery, and proactively communicates risks to stakeholders.
  • Effectively communicates and aligns with multiple product teams, stakeholders, and executives to drive towards common goals.
  • Actively utilizes and helps improve product practices for the Co-op. A recognized expert and respected product management practitioner.
  • Leader in demonstrating and designing with Systems Thinking

Required Skills & Experience

  • 10+ years’ experience managing technical platforms – or - 10+ years’ experience working on digital consumer products, including 7+ years’ experience as a Product Manager or equivalent combination of education and experience.
  • Deep understanding of landing pages and content systems, understanding both the business processes and technical systems that enable experiences to come to life.
  • Experience leading and overseeing integration of personalization capabilities.
  • Experience working collaboratively with engineers, analysts, business stakeholders, and UX designers.
  • Technical fluency and ability to clearly communicate user and business benefits for various technologies; comfort communicating technology concepts, trade-offs and new opportunities with team members.
  • Proven track record of delivering impactful products to a broad customer base in an agile environment.
  • Proven ability to use a range of discovery tools. Demonstrated ability to identify sources of information that would expand current data infrastructure.
  • Proven ability to leverage data and insights to make informed product decisions including prioritization.
  • Strong roadmap skills to balance development timelines with go-to-market calendars.
  • Experience with navigation products and optimizing sitewide navigation to improve findability.
  • Ability to define and drive qualitative KPIs like brand consideration and user sentiment.
  • Bachelor's degree or equivalent practical experience.

Preferred Qualifications

  • 3+ years’ experience designing and delivering front-end landing experiences
  • Experience working with omnichannel retailer / systems
  • MBA


At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$127,600.00 - $204,100.00 per year