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Camber Outdoors

E-commerce & Digital Senior Manager

Snow Peak

Snow Peak

Portland, OR, USA
Posted on Wednesday, September 20, 2023

The Snow Peak Person is both an outdoor enthusiast and a passionate creative. They believe in their talents and capabilities, are thoughtful in their approach and have a deep appreciation for their work and the world around them. Snow Peak People don’t shy away from growth or new challenges; they’re team players who prioritize connection and communication – and they’re serious about play.

The E-commerce & Digital Senior Manager directs the e-commerce department by supervising the Site Merchandiser and the Digital E-commerce Specialist while overseeing strategy, tools, systems and processes for websites, digital experiences and campaigns. They are responsible for the quality of the full digital ecosystem at Snow Peak USA, inclusive of the websites for both our product and experience businesses. This position uses qualitative and quantitative methods to define and deliver on digital strategy. The Digital Senior Manager is responsible for increasing conversion, improving customer experience, and driving e-commerce sales.

This position is a full-time salaried, exempt position and reports to the Chief Revenue Officer. The compensation for this position ranges from $100,000 - $120,000 per year.


  • Share a passion for the outdoors and the beneficial role it plays in people’s lives
  • Express curiosity and creativity by taking initiative and be resourceful
  • Understand your effect on business targets
  • Make a memorable impact by being approachable, respectful, responsible, and joyful
  • Value all people for their skills, experience, and unique perspectives


Manage Digital Operations

  • Contribute to go-to-market strategies and planning with key stakeholders from Sales, Brand and Operations
  • Build and support execution of digital experiences and campaigns (targeted email, SMS, social, paid media, partner communications) in partnership with the Brand Team, Executive Leadership, and other cross-functional leaders
  • Oversee Digital E-commerce Specialist to drive e-commerce sales
  • Develop and deploy e-commerce sales strategies against product calendar
  • Optimize the digital ecosystem and how e-commerce, web, mobile, social, search and channels work together
  • Leverage Snow Peak Loyalty Program to inform customer engagement and digital marketing
  • Manage priority initiatives which increase conversion, improve customer experience, and drive sales
  • Provide data, input, and thought leadership to other teams to support consumer journeys

Manage Website Strategy, Merchandising, and Maintenance

  • Determine the channel strategy that produces sales revenue results in partnership with key stakeholders
  • Deliver and complete day-to-day administration and maintenance of company websites: direct-to-consumer e-commerce website snowpeak.com, Takibi Restaurant website, and Long Beach, Washington Campfield website
  • Develop content strategies and manage the Shopify platform for snowpeak.com
  • Oversee and maintain content for Restaurant and Campfield websites
  • Drive the strategic direction of site evolution
  • Leverage CMS solutions to allow testing and learning through A/B environments
  • Direct development resources to ensure all sites are compliant and tools and systems are up to date
  • Manage Site Merchandiser to merchandise the website and support all aspects of the site experience and reporting
  • Manage new features to optimize experience and drive conversion
  • Analyze traffic, conversion and AOV to measure effectiveness of strategies

Lead Department Strategy

  • Plan and implement strategic objectives in collaboration with Leadership Team
  • Evaluate, improve, and report the efficiency of business processes
  • Establish, maintain, and present reports to stakeholders
  • Engage in effective feedback systems to monitor and communicate operational and strategic alignment with interdepartmental objectives
  • Manage departmental budget and profitability metrics

Supervise Team

  • Manage staff to meet Snow Peak’s expectations for goal accomplishment
  • Monitor employee work schedules and assignments
  • Develop employee career pathing by coaching, mentoring, and providing effective performance feedback; inspire a culture of learning and development
  • Communicate transparently and resolve conflicts to foster a successful team that encourages the appreciation of diverse perspectives as well as cohesiveness
  • Collaborate with Human Resources to recruit, select, and hire team

Performs other related duties and projects as assigned



  • Bachelor’s degree or equivalent


  • 7+ years of experience in e-commerce management


  • Working knowledge of email automation workflows (or marketing automation) and CRM or customer database tools
  • Fluency in Google Analytics, Google Adwords, Enhanced e-Commerce, Google Tag Manager, Funnels, and A/B testing
  • Proficient understanding of Microsoft Office Suite or related software
  • Proficient knowledge of compliance related laws and regulations
  • Proficient understanding of project management fundamentals
  • Advanced writing and documentation experience with demonstrated success in strategic messaging
  • Advanced expertise in excel and analytical analysis and reporting


  • Ability to act with integrity, professionalism, and confidentiality
  • Proficient presentation and public speaking
  • Excellent leadership and management skills with ability to motivate
  • Excellent interpersonal, negotiation, and conflict resolution skills
  • Superior time management skills with a proven ability to efficiently manage multiple, concurrent, time-sensitive projects and priorities
  • Superior problem-solving abilities to meet ambiguous and multicultural needs
  • Extremely organized with meticulous attention to detail

Physical Effort

  • Prolonged periods sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds at times


  • Experience with Japanese language & culture
  • Experience with a global brand
  • Experience in the outdoor, lifestyle, food & beverage, home or apparel industries

All of our employees enjoy paid time off for qualifying sick leave and are also eligible for wilderness first aid certification, annual company retreat and/or camping trip, public transportation assistance, bike commuting allowance, Employee Assistance Program (EAP), Snow Peak gear package, access to third-party outdoor gear discounts, and generous discounts on Snow Peak gear and apparel.

In addition, our regular full-time employees are eligible for medical coverage with vision and alternative care, comprehensive dental, employer match to retirement contributions, short and long-term disability insurance, life and AD&D insurance, paid vacation and holidays, and paid parental leave.

At Snow Peak we value all of our employees by providing competitive and equitable base pay, and by promoting a progressive culture of trust, collaboration, inclusion, and development.

All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, gender identity, sexual orientation, marital status or age. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Snow Peak USA is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role.