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Market Developer

Specialized Bicycle Components

Specialized Bicycle Components

Software Engineering
United Kingdom · Remote
Posted on Thursday, May 30, 2024
Market Developer



Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the sports? If so, becoming part of the Specialized team could be the best decision you make.

A highly driven individual with a proven track record of representing a premium brand. You will use your people skills and ability to build lasting relationships to become the ultimate Brand ambassador.

Bringing passion, energy, and a high degree of organisation you will work seamlessly with aligned retail partners and brand owned retail experience stores, imparting expert knowledge, expertise and rider focused experiences. By elevating the rider purchase experience, you will provide solutions to drive high levels of sell through sales, across all Specialized’s key categories.

Interacting closely with Riders and Store teams will place you in an ideal position to spot rider trends, competitor activity and a whole host of learnings to provide timely and valuable feedback.

Your ability to adapt immediately will underpin your performance and connection.

If you are an awesome communicator and can bring energy, a track record of achieving and exceeding sales and experience goals, then you could be the person we are looking for.

Join us in making the world a better place through the power of bicycles and build your dream career at the same time!

  • Job Title -Market Developer
  • Country - UK
  • Location - SOUTH WEST & WALES
  • Reporting to - Sales Leader - UK
  • Number of direct reports - 0
  • Number of indirect reports - 0



  • Brands Sales

  • Product & Marketing

  • Leadership

  • Specialized retail teams

  • Finance


  • Aligned retail partners

  • Riders


  • Work with highly aligned retail partners ensuring they represent Specialized to a high standard to our Riders. Set goals and standards to be constantly achieved.

  • As the ultimate expert, Impart product and brand knowledge to key team members across your retail stores

  • Employ strategies to drive sell through of the complete product range.

  • Engage and speak directly to riders seeking to understand and impart learnings back to the business.

  • Seek out new ambassadors for our brand, connecting them to our family and making them Specialized forever.

  • Be highly organised and plan various campaigns with our retail partners and stores, from product launches through to seasonal sales drives.

  • Motivate in-store teams to sell our products above any others, providing compelling reasons to do so.

  • Work with your store network to ensure they deliver rider service and support to a high level, importantly supporting s.com sales

  • Identify new opportunities for retail and highly aligned partners

  • Work closely with the Brand Sales team to ensure all aligned retail partners have dedicated allocations and ordering profiles.

  • Consistently merchandise each of your stores ensuing most effective product placement and maximising sell through over competitor product.

  • Pay special attention to ensuring Equipment lines are ranged, displayed in the most effective way, and consistently represented and sold, through all stores.

  • Establish and represent at Specialized focused events. Providing a high degree of experience and ultimately driving sell through.

  • Constantly develop and bring innovative ideas and initiatives to life.



  • Target Driven

  • Self-motivated

  • Energised

  • Brand Ambassador

  • Influencer

  • Leader / Expert on product

  • Authentic Passion for the brand

  • Professional

  • Trustworthy

  • Highly Communicative

  • Confident

  • Committed

  • Commercial understanding

  • Highly organized


  • 5 + Years of direct sales experience

  • Proven results in a highly energetic environment

  • Valid driving licence with clean driving record

  • Flexibility to travel regularly within and out with your territory

Tell me more

A range of exciting benefits come with the role. From flexible working through to excellent teammate product discounts.

Are you Specialized?

Apply for this position via xxx and send us your CV and cover letter.

About Specialized

First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.