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Athletes Marketing Manager

Specialized Bicycle Components

Specialized Bicycle Components

Marketing & Communications
Lage, Germany
Posted on Friday, August 9, 2024
Athletes Marketing Manager

JOB SUMMARY

Do you love to talk shop, sling product and highlight what makes something the best? Do you thrive when organizing and working events, connecting with athletes and media and existing in the often times chaotic world that is professional sporting events? If yes, we need you. Specialized is seeking a dedicated full time Athletes Marketing Manager. This role is one where you will spend your working time traveling to races, events and marketing activities with multiple facets to your daily work. You will be connecting across large groups of people, educating athletes and media about Specialized product, coordinating marketing events or efforts with our professional athletes and at the races dealing with all of the daily business of running a successful Sports Marketing operation.

HOW YOU’LL MAKE A DIFFERENCE

  • Educate teams and athletes on key product highlights

  • Develop relationship with key sponsored athletes to ensure they’re delivering on marketing expectations

  • Speak with media to make them aware of key performance features and benefits of Specialized products

  • Organize yearly marketing calendar with the Global Marketing team and Product teams

  • Organize events with key athletes across all global business markets

  • Coordinate and activate on Social Media platforms during events

  • Coordinate contractors and photographers for races/products press releases

  • Physical on ground presence during races and events to organize all details

  • Coordinate between project managers and sponsored teams or athletes to ensure all events proceed without any problems

  • Center of marketing communication channel between Global Marketing, Specialized supported road teams and media

  • Be able to assist with coordination of technical training for team mechanics on special or new products

WHAT YOU’LL NEED TO WIN

  • Sports or Marketing related degrees

  • Experience in the professional sports environment

  • Competences across all social media platforms and marketing basics

  • Product knowledge within the bicycling industry

  • Basic bike mechanic skills are a plus

  • Ability and willingness to learn and understand the technology behind Specialized product

  • Team Player with strong networking and interpersonal skills

  • Talent in organization and multitasking

  • Flexible and solution orientated way of working

  • Intense travel is required – up to 80%

  • English language required, other European languages are a plus

  • Proficient user in Microsoft Office and Outlook

  • Passion for the bicycle industry and professional sports

  • Valid EU/EEA passport and driver’s license

ABOUT SPECIALIZED

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.

We strive to be a transformative, inclusive, authentic, rider focused, and collaborative team that creates the best bikes and delivers world class rider care attention. Simply said, we provide quality in our products and to our riders at every interaction and are looking for a teammate to be a part of this growing team. Reach out – we’re here to help you build your career at Specialized.