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Senior Director, E-Commerce (Dickies)

VF

VF

Sales & Business Development
Fort Worth, TX, USA
Posted on Saturday, June 1, 2024

JOB TITLE: Senior Director, eCommerce (Dickies Americas)

Job Summary: Reporting to VP, Commercial Revenue, the Senior Director of eCommerce will be responsible for driving the Dickies eCommerce merchandising strategy and execution, day-to-day site operations, and consumer experience strategy for our eCommerce business. In this role you will combine the need for consumer obsession, innovative thinking, data-based prioritization, and exceptional relationship management skills to successfully deliver an impactful brand experience that builds consumer connectivity.

You know that by delivering an immersive and seamless experience, you will also deliver rapid eCommerce sales growth into the future using on-site and off-site channel strategies and performance team management. You are an influencer comfortable working cross-functionally to get the job done. Your business partnerships are your strength and will allow you to move quickly and generate consensus to keep pace with a rapidly evolving digital environment.

How You Will Make a Difference:

  • Lead the long-term vision of the eCommerce strategy and consumer experience, leveraging emerging digital shopping experiences, industry trends, and evolving consumer expectations.
  • Develops overall eCommerce business strategy and directs related tactical activities with full P&L responsibility for the e-commerce business unit.
  • Collaborate with marketing to present brand and product stories online in a compelling way that deliver a meaningful brand experience to the consumer and integrates with other brand channel messaging.
  • Partners cross functionally on the integration of eCommerce to develop multi-channel strategies, while increasing brand and product awareness through eCommerce platform
  • Oversees Performance and Retention channel teams to drive new customer acquisition, engagement, and customer retention strategies to maximize the D2C and Marketplace business units while increasing brand awareness and LTV.
  • Develops strategies to deliver financial plans (sales, margin, contribution, inventory turns) including analyzing sales and productivity of items/categories to communicate results and to create action plans.
  • Partner with Finance, Marketing and Planning Department to forecast weekly/monthly sales, margins and review financial rollups.
  • Oversees channel development strategies, prioritizing capabilities and influencing architecture and infrastructure requirements to ultimately fulfill eCommerce business strategy while remaining current with the latest eCommerce trends and technology to keep the site at the forefront and ahead of competition.
  • Provide guidance for product, UX and development teams in balancing between viable solutions and delivering an elevated customer experience.

Skills for Success:

  • Successful experience and proven track-records with eCommerce, internet, and web production as well as product marketing and strategy experience
  • A growth mindset: leveraging past learnings, encouraging new ideas and smart risk taking in self and others.
  • Experience developing performance metrics.
  • Management of Growth and performance channels and budget MGMT. Proficient in MMM and MROI based models to understand channel blend and impact.
  • Strong strategic and tactical skills, as well as technical skills to understand the E-Commerce market to create demand and generate revenues.
  • Must possess exceptional communication and presentation skills. Ability to present and lead executive conversations with the Executive Leadership Team
  • Strong interpersonal, collaboration, project management, and negotiation skills
  • Excellent analytical skills with ability to interpret and translate data into actionable proposals.
  • Strong ability to multi-task and prioritize complex demands of time and resources.
  • Comfortable in changing, fast paced environment with tight deadlines.
  • Ability to effectively collaborate cross-functionally with Marketing, Merchandising, Design, Finance, and Supply Chain to establish and deliver website strategies.
  • Ability to attract, hire, coach, and develop teams.

Educational/ Position Requirements:

Years of Related Professional Experience: 12+ years

  • Bachelor’s degree in relevant field or related discipline with at least 12 years of experience in eCommerce & site operations
  • Minimum 10 years of experience leading eCommerce teams
  • Experience with Salesforce Commerce Cloud

Special Physical and/or Mental Requirements:

  • This position will travel, as required 25% amount of time. Some night and weekend work required.

Hiring Range:

$184,000.00 USD - $230,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.