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Vice President, Marketing & Strategy (Timberland Americas)



Marketing & Communications
New Hampshire, USA
Posted on Thursday, June 27, 2024

Now that you’ve found the job description, what’s next?

At Timberland, we’re a team of adventurous doers that step outside, work hard together, and move the world forward. We believe that inclusion, diversity, and community are the most important parts of our company, and we say that BOLDLY.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Vice President, Marketing & Strategy (Americas)

What will you do?

A day in the life of the Vice President, Marketing & Strategy at Timberland looks a little like this.

As part of Timberland’s Americas leadership and Global Marketing teams, you will lead the region’s strategic demand creation efforts for Timberland Tree and Timberland PRO, including go-to-market strategies, promotions, media, and public relations for wholesale, digital and brick and mortar. You will also partner with sales, merchandising, strategy, operations, and outside agencies to develop and execute account specific strategies and promotions that elevate brand positioning and achieve financial targets.

You'll report dually to the Vice President/General Manager - Americas and the Vice President, Global Marketing and manage a team composed of five direct reports: three directors, one senior manager and one manager. You will also oversee the marketing budget of $15+ million.

Let’s break down that day-in-the-life a bit more. You will:

  • Bring Timberland’s global brand DNA to life through leadership and development and execution of marketing strategies that inspire our consumers and drive business goals.
  • In partnership with the Vice President/General Manager, Timberland Americas, spearhead the development and execution of innovative, long-term business strategies to ensure the Americas region growth and sustainability, while effectively aligning resources with the organization’s vision and market opportunities.
  • Lead all marketing and strategic planning within wholesale, retail and digital to drive financial objectives and brand positioning through all channels. Build and execute a coordinated calendar of campaigns, events, offers and messages, ensuring promotions and events to drive incremental traffic and sales.
  • In partnership with Vice President, Global Strategy, conduct comprehensive market research and analysis to identify emerging trends and recommend proactive strategies to maintain competitive advantage for Americas region.
  • Collaborate with cross-functional teams to drive strategic initiatives specific to the Americas region, influencing decision-making across the organization to align with the brand’s strategic goals.
  • Design 360-degree programs which integrate digital, account marketing and public relations with creative retail programs and raise brand and product awareness.
  • Drive consistency between global brand direction and Americas market to execute and elevate our brand voice and attitude in the marketplace.
  • Recruit, develop and motivate your team with the goal of creating a performance-driven culture where managers lead by example.
  • Oversee marketing spend from both a planning and tactical execution perspective and analyzing performance of actual results (return on investments) against financial goals to maximize impact.
  • Possess a thorough understanding of brand and financial goals as well as in-depth understanding of the market to stay informed of industry trends and key competitor activity.
  • Develop strong alliance with key accounts, reinforcing Timberland's unique service model and leadership position in the footwear industry.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel.

  • A bachelor’s degree in a related field is required and a master’s preferred
  • Ten-plus years of progressive experience in consumer product marketing and managerial experience; ideally with a footwear, apparel and/or accessories market leader
  • Personal Attributes – adaptability, results driven, innovation and innovation thinking
  • Special skills or requirements include
  • Strong leadership and consensus building skills
  • Marketing management and strategic planning experience
  • A proven track record in developing teams and executing successful marketing programs to drive financial results
  • Must be a self-starter, highly organized, and able to work well with people at all levels in the organization
  • Highly developed presentation and interpersonal skills

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on diversity, equity and inclusion is at the foundation of who we are and what we do.

To learn more about Timberland’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF.”

To learn more about Timberland’s Diversity and Inclusion efforts, go to Timberland.com.

Now WE have a question for YOU. Are you in?

Hiring Range:

$235,200.00 USD - $294,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.