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Manager, Marketplace Marketing (Dickies)



Marketing & Communications
Stabio, Switzerland
Posted on Tuesday, July 9, 2024

Dickies EMEA is looking for an exceptional Manager, Marketplace Marketing to join our Dickies team based in Stabio, Switzerland.

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability, and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

How You Will Make a Difference

  • Create and develop long-term and seasonal strategies with the Director Marketing EMEA that are aligned with our global and regional brand strategy to support profitable and sustainable growth within the Retail, Key Account and WHS channels
  • Work with sales director & Sr. Manager SKA and product teams to fulfil al channel needs, ensuring consistency with EMEA go-to-market strategies
  • Manage and execute marketing strategies, tactics, campaigns, tools and initiatives to fuel demand, raise brand awareness / engagement, drive traffic and increase conversion.
  • Collaborate with Sales Strategic Account Director / Marketing/ Creative / Product to deliver account marketing solutions that are fully integrated into the overall marketing mix and supportive of brand / business goals.
  • Track marketing activities / results and leverage insights to continuously improve the marketing solutions and drive revenue growth.
  • Manage Channel Marketing Specialist
  • Manage the Channel marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget strengthen brand health metrics, improve MROI results, increase sell through
  • Creation of account specific seasonal campaigns together with marketing team / external agencies / brand & Creative teams from conception to execution
  • Ensure seamless workflow between Brand marketing / Creative teams, merchandising team, digital accounts & sales teams, external agencies, production companies.

Skills for Success

  • Academic: University Degree or equivalent, preferably in Business or economics.
  • Experience: 5-6 years of brand marketing and trade marketing / strategic account management for a brand.
  • Language skills: Fluent in English (both written and spoken).
  • 360-degree marketing vision with an understanding of account/product/consumer nuances across distribution segments as well as relevancy of different touchpoints.
  • Deep understanding of the Dickies brand with a passion for the lifestyle fashion industry.
  • Analytical Skills: Thinking critically, logically and constructively about significant problems. Examining questions from a broad standpoint.
  • Strong communication skills: be able to articulate clear business direction and strategies to liaise between different departments, participate in commercial discussions and facilitate the unlock of business opportunities through marketing.
  • Capacity to build key work relationships and facilitate change by encouraging others to seek opportunities for different and innovative approaches.
  • Strong business acumen to identify business needs and marketing trends

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!