Challange:

Own and lead the commercial performance and business operations of the Australia and New Zealand ecommerce marketplaces (ecommerce website, third-party marketplaces and digital online wholesale partners) in region by aligning cross-functional regional and global activities to achieve step changes in growth and profitability through a direct-to-consumer and partner-facing customer centric lens. Key ecommerce input drivers to focus on are traffic, new users, customer acquisition and conversion via brand-led campaigns and CRM, successful product launches, assortment management, promotional execution and overall commercial trading and insights. A successful outcome is measured by achievement of regional ecommerce revenue, margin, discount% , traffic and conversion rate.

Accountability:

• E-commerce Operations : Assist line manager oversee and manage the day-to-day operations of e-commerce websites, ensuring seamless website operations and a seamless customer experience.
• Trade and Campaign Strategy: Assist line manager develop and implement a comprehensive trade and campaign calendar, conduct regular trade and content reporting, and optimize onsite campaigns and navigation to drive business performance.
• Homepage Content and Customer Journey: Own the local homepage content and campaigns, ensuring alignment with trading strategies and continuous initiatives to capture maximal local demand, while optimizing the customer journey.
• Profit and Loss Accountability: Assist line manager accountable for the online P&L, ensuring all expenditure is in line with profit targets and that revenue and profit targets are met through strategic planning and execution.
• Brand and Product Development: Drive product opportunities with stakeholders, leveraging case studies and analytics to inform decision-making and manage site performance through extensive testing, analytics, and optimization.
• Competitor Analysis and Market Opportunities: Perform competitor analysis and identify new market opportunities, influencing the global Digital team to action updates for the region and ensuring effective and informed decision-making.
• Agency and Team Coordination: Manage all agency relationships across site enhancements and digital marketing, and coordinate with relevant teams to ensure efficient business planning and execution of key promotional activities.

‘Must have’ skills, knowledge & experience

• Equivalent of 3 to 5 years’ experience in eCommerce retail with international experience in a matrixed environment preferred
• Experience in running an end-to-end digital business with revenue and profitability target achievement.
• Ability to lead the planning, management, execution and tracking of online growth using web analytics tools (Google Analytics, fanplayr and Emarsys) and familiar with salesforce system.
• Highly data-driven and analytical; capable of independently performing and presenting business insights and constructing business cases for new opportunities
• Exceptional relationship management skills
• Strong problem-solving capability and skills
• Excellent cross-functional leadership and project management skills
• High level of accuracy and attention to detail
• Highly proficient in Office Suite(Excel, PowerPoint and Word)
• Adequate financial planning, budgeting and inventory merchandising/forecasting skills
• Fluency in English is essential and ability in other languages will be an advantage (especially for EU and Asia)

Personal characteristics

• Active and adventurous
• A passionate high achiever – works hard and plays hard
• Curious, with a global outlook and strong desire to continually learn & evolve
• A Brand Ambassador who is drawn in by our story and inspired by the authenticity and uniqueness of our brand
• A highly collaborative team player
• Outdoor sports lover and adventurous on hiking, skiing and running.