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Digital Design Manager - OXO

www.helenoftroy.com

www.helenoftroy.com

Design
New York, NY, USA
Posted on Tuesday, August 15, 2023

Join our OXO Team at Helen of Troy as our Digital Design Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands. Together, we build innovative and useful products that elevate people's lives everywhere every day!

At OXO, we're on a quest to make every day better. For 30 years, we've made household tools that delight our customers and exceed their expectations. When we have an idea, we're going to make it happen, even if it hasn't been done before - especially if it hasn't been done before. If you've ever thought, "there's got to be a better way to do this," then you belong here.

We balance hard work with a thriving office culture; community isn't just a buzzword at OXO, it's a way of life. With a guest speaker series covering topics like service robots and crafting hard-to-write letters, book and bike clubs, volunteering opportunities, summer outings to theme parks, we like coming to work every day, and think you should, too.

Hybrid Schedule: Our NYC team has transitioned back to working in the office on a regular hybrid schedule. At present, most team members are expected in the office an average of three (3) days a week.

What you will be doing:

A leader on the OXO Marketing Team, the Digital Design Manager guides the conception and execution of modern, brand-right campaigns for all online touch points including e-commerce, social media, email, and all other digital experiences. This person conceives and directs the creation of video, photography, copy and campaigns that grow brand awareness and support business objectives.

With a detailed understanding of the digital ecosystem and expertise in clean, modern product photography, typography and design, the Digital Design Manager creates digital campaigns that grow engagement and increase conversion. This person visually realizes OXO brand strategy across the digital consumer journey and conceives solutions that are memorable, beautiful, on-strategy and on-brand. This role is both managerial and executional, directing creatives and executing creative, hands-on.

  • Analyze marketing briefs and past campaign performance to inform and create modern, editorial, on-brand campaigns and assets for all digital touch points.
  • Sketch, rough out, brief and guide development of creative solutions; direct design team on revisions; approve options for presentation.
  • Conduct research to inform design development, working from the consumer’s POV. Own the visualization of the brand across the digital ecosystem.
  • Approach assignments strategically, based on business and marketing objectives. Ensure cohesiveness of creative approach across product lines, launches and channels.
  • Lead all aspects of all creative development by digital designers.
  • Conceive photo and video direction to support product launches and campaigns. Present recommended photo direction, with rationale to support, to senior marketing key team partners.
  • Lead the creation of pre-production decks to communicate food styling, prop styling, cropping, framing and overall look and feel. Attend pre-production meetings with photographers, food stylists, and creative producers.
  • Be on set at photo and video shoots to ensure assets are accurately captured. Direct post-production development, ensuring assets are delivered to creative and brand specs.
  • Lead the development of a marketing calendar in Figma as a central hub for creating, reviewing and approving assets, and to provide insight to all digital marketing activity. Create digital mock-ups for meetings and reviews.
  • Troubleshoot creative process snags, identifying bottlenecks and duplications and collaborating with project managers to streamline and increase efficiencies.
  • Mentor and grow digital designers to build a team that’s effective, innovative and adaptable.

Skills needed to be successful in this role:

  • Proven understanding of working with briefs, applying brand standards and digital guidelines
  • Experience creating and working from mood boards, sketch direction, inspiration, creative briefs
  • Experience presenting work and communicating effectively with senior leadership
  • Ability to work collaboratively and independently and taking ownership and driving results
  • Experience managing 1 to 2 direct reports including responsibility for performance reviews

Minimum Qualifications:

  • Bachelor’s Degree in Graphic Design
  • 7 +years experience designing for consumer brands, including detailed knowledge of e-commerce, mobile responsive and experiential 2D design
  • 3 +years experience directly managing a team
  • Portfolio of work demonstrating a modern, clean approach to web and mobile design for product brands
  • Experience leading and growing designers
  • Experience directing / working on photo direction, photoshoots and video shoots and directing photographers and working with photography
  • Proficiency in Abode Creative Cloud (Photoshop, Illustrator, Acrobat, InDesign), Microsoft PPT, with knowledge of Word, Excel
  • Familiarity with project management and DAM software (Asana, Basecamp, Smartsheets, Aprimo, Xinet)
  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • Familiarity with Figma

In California, Colorado, and New York City, the standard base pay range for this role is $84,442 - $126,663 annually. This base pay range is specific to California, Colorado, and New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-KE1

#LI-Hybrid

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

 

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background.  We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

 

We will provide individuals with disabilities reasonable accommodation to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.