eCommerce Manager, Drybar
Join our Beauty and Wellness Team at Helen of Troy as our Ecommerce Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands: Drybar . Together, we build innovative and useful products that elevate people's lives everywhere every day!
Look around your home, and you'll find us everywhere:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Work Location: Boston, MA
What you will be doing:
As the Ecommerce Manager at Drybar.com, you will play a pivotal role in orchestrating and optimizing the digital shopping experience for our customers. Your responsibilities will span a variety of crucial areas, inclusive of the day-to-day operations of web campaign execution, site merchandising, data-driven user experience optimization, blog management, and social commerce store oversight.
This role partners closely with many cross-functional teams, (Product Development, Brand Marketing, Creative Services, Social Media and PR teams as well as the EMEA Ecommerce team) making the ability to collaborate efficiently a vital skill. In essence, as the Ecommerce Manager at Drybar.com, you are at the forefront of delivering a captivating online shopping journey by marrying creativity with data-driven insights to elevate the brand's digital presence.
Take charge of the end-to-end process of campaign set-up, ensuring flawless execution of promotions and product launches. Collaborating with the Sr Ecommerce Manager and cross-functional teams, you meticulously coordinate content, copy, and video elements to guarantee the delivery of compelling and appropriately sized assets.
Using platform analytics, you fine-tune product selection to improve engagement and boost conversion rates.
In collaboration with the broader Ecommerce and Marketing teams, you implement page optimization plans derived from insightful reporting.
As the go-to authority for on-site user experience and direct-to-consumer (DTC) sales funnel, you compile and analyze weekly, monthly, and quarterly reports. Working closely with internal teams and agency partners, you ensure that the business is well-informed and equipped to make data-driven decisions.
Handle and update the blog, being responsible for the editorial calendar in collaboration with education and marketing teams. Working with external copywriters and SEO experts, to drive increased blog traffic and engagement while regularly reporting on content key performance indicators.
Manage social stores, particularly on platforms like TikTok. Working closely with the social team, handle these platforms as mini-sites, ensuring a cohesive brand experience and driving sales through strategic social commerce initiatives.
In close collaboration with the EMEA team, ensure global consistency across key campaigns, content localization and assets.
Skills needed to be successful in this role:
Flexible and adaptable to change.
Demonstrated experience and passion for eCommerce / digital retail.
Strong organization skills with the ability to prioritize and balance multiple projects at once.
Self-motivated with a track record showing a “can-do” demeanor and a passion for your work.
Bachelor’s degree or relevant in-role experience and on-the-job education.
5+ years of experience in ecommerce manager or comparable roles.
Experience working with ecommerce platforms (like Magento, Shopify, or Demandware).
Experience working with marketing platforms, including web analytics, tag management, A/B testing, etc.
Presentation, copy writing, oral and written communication skills.
Ability to maintain strict confidentiality with privileged information, work well with others and handle a fast-paced environment.
This role may grow to include managing one direct report. Previous experience mentoring or managing encouraged.
Authorized to work in the United States on a full-time basis
Knowledge of digital marketing and proven interest in the technology landscape.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.
We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.