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Senior Apparel Graphics Designer

YETI Coolers

YETI Coolers

Austin, TX, USA
Posted on Thursday, April 20, 2023

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Senior Apparel Graphics Designer drives the overall visual language and implementation of YETI’s apparel collections. This is not a traditional textile or pattern-making designer; this role will create and deliver artwork exclusively for YETI’s apparel lines, and influence YETI’s long-term apparel strategy as the esign expert.

This role partners with YETI leaders to meet creative, marketing, brand, and business objectives of our apparel, while managing external partners to ensure quality, timelines, and fabrication. Core areas of responsibility include adhering to brand guidelines while continuously challenging and improving upon our core visuals, applying that effort to everything produced, from seasonal apparel collections to more pursuit or event-focused offerings.

YETI’s Senior Apparel Graphics Designer must be ready & able to communicate big ideas, providing strategic perspective to the creative process, and act as an evangelist for premium, on-brand creative work. While this role will not have direct reports at time of hire, all Senior Designers should operate as leads and mentors across the Marketing department, in the form of “show by doing,” creating expectations for well-crafted, considered, progressive creative work.

Position Type (See Workplace Approach Below): Hybrid


  • Create artwork that aligns with YETI’s core pursuits and seasonal offerings, developing collections from concept to production; create artwork primarily for apparel as well as other products and platforms across the YETI portfolio
  • Create versatile apparel collections that reinforce and strengthen YETI’s brand and help to generate consumer demand, and that respond to the growing range of interests of YETI consumers
  • Influence the overall apparel strategy at YETI by serving as the Design expert, in partnership with Product Management experts and other cross-functional stakeholders
  • Create vendor-friendly tech packs and production files
  • Respond to and innovate on consumer needs by staying aware of trends, colors and related products in this space
  • Produce, maintain and update creative presentations, sketches, native files, specifications, mood boards, color directions as required
  • Influence the overall apparel strategy at YETI by serving as the Design expert, in partnership with Product Management experts and other cross-functional stakeholders
  • Participate in resourcing for the creative services team which includes planning project teams for upcoming efforts and adjusting resources as necessary on current projects
  • Develop and mentor talent at all levels to be best in class via timely, effective feedback and coaching
  • Inspire and motivate the entire design team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning
  • Focus team efforts to ensure efficiency, prioritize projects, align resources and measure results

Qualifications and Attributes:

A successful candidate will possess in-depth experience in design and illustration and/or image-making; a deep understanding of trends and production of apparel and swag; and strong relationship management skills in a highly driven, fast moving cross-functional entrepreneurial environment.

  • Bachelor’s degree in graphic design, Fashion and/or relevant field of study, or equivalent combination of education and experience required
  • At least 6 years of relevant experience in apparel visual design
  • Experience directly leading a small design team is a strong advantage
  • Proficiency and refinement in all stages of presentation, from concept to final design review
  • Very good sense for colors, creativity and graphical talent
  • Broad knowledge of apparel manufacturing. Prototype making experience is a plus
  • Good eye for detail with a locked eye on the big picture
  • Excellent communication and presentation skills
  • Expertise in managing external partners, agencies, and freelancers
  • Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs
  • Self-driven individual able to work in a fast moving, ever-changing cross-functional team environment
  • Proactive in nature and driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines
  • A global mind-set with a keen interest to help launch the YETI brand globally
  • Strong collaboration and influence skills; able to build effective relationships with stakeholders across organizational levels
  • Optimistic, energetic and naturally brings the fun to the office

US Workplace Approach:

  • Onsite: Role requires you to be onsite full-time.
  • Hybrid: Role requires you to be located in Austin, Texas and is a mixture of onsite and remote.
  • Remote: Role is full-time remote.

Approach may vary based on role.

YETI is proud to be an Equal Opportunity Employer.

#LI-AR1 #LI-Hybrid