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Integrated Marketing Manager EMEA

Brooks Running

Brooks Running

Marketing & Communications
Amsterdam, Netherlands
Posted on Tuesday, June 11, 2024
Who We Are:
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:
The Integrated Marketing team is responsible for driving go-to-market planning for all brand and product campaigns. The Integrated Marketing Manager, EMEA, is the ‘hub’ of the EMEA Marketing team. In your role, you lead and drive integrated brand and marketing strategies and plans to deliver content for key initiatives to drive runner engagement and Brooks’ growth.
Critical to the role is establishing a strong relationship with the global marketing team to ensure EMEA needs are considered at a strategic and executional level. You are responsible for building strong relationships with the country Marketing Managers and leading the GTM process for EMEA marketing, as well as ensuring our marketing efforts have maximum impact by steering the functional teams to build integrated marketing plans for each initiative across the region.
The Integrated Marketing Manager leads a small team pivotal to the success of Brooks execution of an integrated marketing strategy across EMEA.

Your Responsibilities:

  • Lead development of a 6-month integrated marketing calendar around key initiatives that defines the stories we want to tell as a brand. Ensure all initiatives are integrated across each of the functions and aligned with global and local plans.
  • Ensure strategic alignment within the marketing organization to operationalize and execute integrated marketing strategies and plans for key marketing and brand initiatives.
  • Lead the organization of GTM plans and presentations to countries across EMEA.
  • Manage the EMEA IMC Timeline and ensuring local markets provide feedback at designated gates and are kept well informed of progress.
  • Ensure local EMEA marketing teams’ execution is on on-strategy and on-brand; organize regular checkpoints to review planning and execution of local marketing plans and ensure everyone is informed, aligned and engaged with EMEA marketing plans.
  • Drive creative workstreams with the internal Creative Studio and external agencies to bring the strategy and plan to life visually.
  • Brief in all seasonal marketing campaigns to either internal creative studio or external creative agency.
  • Oversee the development of all marketing campaign assets to ensure all messaging and visual representations ladder back to overall strategic goals of the campaign and/or consumer journey.
  • Ensure the right assets are received in time from Global Marketing
  • Act as a point of contact for Global Marketing on all initiatives and share relevant information with stakeholders across EMEA.
  • Be the voice for EMEA to the global team on all initiatives to ensure relevancy of campaigns and content for EMEA countries.
  • Foster a collaborative working spirit between Global, EMEA, and local offices.
  • Monitor the budget for Integrated Marketing, ensuring each initiative is delivered on time, on brief, and on budget.
  • Support the Director of Marketing, EMEA, in the development of the EMEA 3-year marketing strategy as well as strategic seasonal priorities.
  • Stay up-to-date on technology and tools s and make recommendations to improve our marketing capability.
  • Manager, mentor and support the Integrated Marketing team, promoting career development and managing performance using Brooks HR processes.
  • Other responsibilities as required.

Your Qualifications:

  • University degree (preferable in business/marketing)
  • Minimum of 5+ years of relevant marketing experience (brand, footwear, retail & lifestyle experience is a preference), ideally involving ATL Communications development and media planning.
  • 2+ years management experience.
  • Clear understanding of brand positioning and brand building.
  • Able to generate new ideas and creative solutions.
  • International business experience: understanding of key EMEA markets and product dynamics.
  • Experienced with brand management at country level in an international environment.
  • Drive & energetic, trend-conscious.
  • Excellent organizational and management skills: ability to multi-task, combining strategy and execution. Readiness to step in, to get the job done when needed (hands on attitude).
  • Fluency in English, other European language skills are a great plus (German, French, Italian, Dutch and/or Spanish).
  • Experience working in a country and regional or global team preferable.
  • Strong passion for the running enthusiast and practicing an active lifestyle.
  • Unwavering demonstration of Brooks’ brand values: Runner first, Word is bond, Champion heart, there’s no “I” in run, Keep moving.
By submitting this application, you expressly make the following representations and warranties and give your consents as described below:
Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment.
Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.