College Outside is a networking and marketing/media company that connects the outdoor industry with its future customers by creating a network of existing collegiate outing clubs across the country. We do this by planning, promoting, and executing intercollegiate events and creating a website that is the online hub and resource for outdoor-oriented college students. College students represent an incredibly important demographic who can determine the success or failure of a company in a highly competitive industry. Not only are they an incredibly lucrative demographic (with about $117 billion in discretionary spending power), but they are also incredibly impressionable, and by truly connecting with them, you can create a customer for life. Many brands understand the importance of the demographic,but come short when creating a strategy to truly engage with this age group. Within the outdoor industry, many companies attempt to engage this untapped-demographic through a one-size-fits-all marketing approach with general, broad stroke advertising that is age appropriate, at best. For the millennial generation, a personalized, interactive, and peer-to-peer mentality will trump over mass advertising.Something looks off?