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Marketing Specialist

Hydro Flask

Hydro Flask

Marketing & Communications
Boston, MA, USA
Posted on Wednesday, December 20, 2023

Join our Beauty and Wellness Team at Helen of Troy as our Marketing Specialist (hybrid work onsite and from home), and make an immediate impact on our trusted brands: Revlon, Hot Tools, Bed Head, Drybar, Gold-n-Hot ,Curlsmith, Honeywell, PUR, Braun, and Vicks. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location: Boston, MA

What you will be doing:

The Marketing Specialist, reports into the VP of Marketing, works with the Brand Managers and Marketing Directors to help plan, administer and manage marketing projects and activities, supporting the efforts of the Retail Beauty marketing department.

This individual will have exposure to working with global brands such as Hot Tools and Revlon and will become a specialist in the Retail Beauty business and product offering.

  • Assist with marketing support activities for the Retail Beauty Marketing Team as needed in preparation for customer meetings, sales meetings, executive reviews, etc. This includes development of internal and external presentations (customer meeting Power point decks, sales meeting presentations).

  • Partner closely with the VP of Marketing to help plan, implement and monitor activities of the business, ensuring deadlines are respected within the department.

  • Work with marketing and Sales Vice Presidents to plan and organize company sales meetings.

  • Manage all aspects of Trade Show participation, including conference attendance coordination and the development and production of materials (hand-outs, brochures, physician office materials, trade show materials, banners, etc.). Ensure that all materials and samples are packed and shipped for on-time set-up.

  • Manage all vendor activities for printing, storage and shipment of necessary materials. Organize and manage post show activity including ensuring that samples and materials are shipped and expenses are processed.

  • Conduct monthly reviews of departmental budgets to ensure alignment of spend and planned activity, working closely with brand managers and finance personnel. Handle monthly spend tracking, accruals and department invoicing.

  • Responsible for conducting store and on-line audits when vital during the season, purchasing of samples, helping to gather competitive information, conduct competitive reviews for marketing and sales managers, develop presentation materials. Also, for competitive analysis, will provide sales team with top line comparisons to help understand key points of difference.

  • Initiate projects with the creative department by submitting detailed initiation forms for package development (or other creative materials), help coordinate artwork approvals as necessary.

  • Provide administrative support to the Retail Beauty Marketing team. Activities may include sample coordination, licensing submissions, proofing assistance, item setup, marketing claim substantiation tracking, product certification administration, and other special projects.

Skills needed to be successful in this role:

  • Resourceful, positive attitude, displays a strong desire to take initiative

  • Strong organizational and time management skills, able to work independently and as part of a team in a dynamic, fast-paced environment

  • Flexible, versatile and comfortable working with changing priorities and tight deadlines, able to prioritize tasks and responsibilities accordingly

  • Able to identify issues and resolve problems in a timely manner using creativity and good judgment

  • Outstanding writing skills; ability to present information in a way that is audience appropriate and concise

  • Work in a proactive manner, eager to learn new skills and find creative solutions to challenges while maintaining a calm and professional demeanor under pressure

Minimum Qualifications:

  • Bachelor’s Degree

  • 6 + years experience in marketing, sales or project management department

  • Proficient in Microsoft Office (with expertise in PowerPoint and Excel)

  • Proficient in conducting web searches and familiar with various social media platform

  • Authorized to work in the United States on a full time basis

Preferred Qualifications:

  • MS Publisher

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.



For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.