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Associate Director, Market Strategy and Planning

Hydro Flask

Hydro Flask

Boston, MA, USA
Posted on Wednesday, January 31, 2024

Join our Marketing Team at Helen of Troy as our Associate Director of Market Strategy and Planning (hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location: Boston, MA - Hybrid

What you will be doing:

The Associate Director of Market Strategy and Planning will partner with both Sales (Regional Market Organization, or RMO) and Marketing (business Unit, BU) to develop outstanding strategies and trade solutions that drive growth for both our Wellness brands and our customers. This role will be responsible for bringing consumer and innovation insights to the sales function (RMO), and for bringing customer/retailer insights back to the brand leads (BU), to advise robust business plans and growth strategies. The ideal candidate will possess a depth of knowledge in sales and marketing and will need to bring strategic agility – unlocking the power of data and insights to drive business planning, with strong influencing, communication, and interpersonal skills. This role will report to the VP of Marketing for Retail Beauty, supporting our Revlon, Hot Tools, Gold n Hot, and Bed Head brands.

  • Business Planning: Translate brand and business unit strategies into action plans and priorities for the US Regional Market Organization (RMO). Serve as a link between Marketing (BU) and Sales (RMO) to ensure brand & channel strategies cohesively ladder up to deliver against financial and growth targets for the business. Establish retailer performance standards for our brands (distribution, pricing, assortment, and merchandising strategies) and proactively develop plans with the RMO to close gaps.

  • Go-to-Market Planning and Commercial Strategy: Partner with BU and RMO teams to develop commercial and merchandizing plans that enable our brands to win in key channels and retail environments. Ensures new product launches and brand programs are communicated and implemented in-store and online. Ensures BUs consider and pursue scale opportunities across channels and brands, where appropriate.

  • Sales Strategy: Work closely with RMO to drive outstanding customer support and account planning, facilitating the selling process, including oversight of key PowerPoint presentations such as Joint Business Plans and core selling materials. Coordinates and actively participates in sales meeting content development, preparation & presentation. Coordinates channel management and pricing strategy.

  • Product Innovation: Work closely with BU leads to advise new product development. Coordinate with RMO and BU on retail customer and shopper insights to drive innovation priorities and product development roadmap, providing critical feedback in areas such as features, pricing, packaging, promotions, forecasts, etc. Develop channel strategies to support new launches, activating those strategies with the RMO.

  • Market Analysis: Have a solid understanding of the current retail environment, a customer service mentality, and a strong understanding of shopper behaviors and merchandising trends. Using POS and syndicated data sources, supervise movement, market share, and promotional return on investment, and make strategic/tactical recommendations to management on an ongoing basis. They will also routinely conduct store checks and evaluate competitive product offerings to gain/maintain a knowledge of marketplace activities. It is also important that they regularly communicate their findings and insights to the RMO and BU teams.

Skills needed to be successful in this role:

  • Strong leadership skills and results oriented mentality

  • Able to manage cross-functionally and across an organization

Minimum Qualifications:

  • Bachelors Degree; Master of Business Administration in marketing and/or management

  • 8+ years in Sales/Trade Marketing/Brand Management/Category Management experience within the marketing experience in the consumer products/beauty arena

  • Strong understanding of Brand Management/Marketing in Mass, Drug, and Prestige Retail Environment as well as Ecommerce

  • General digital literacy, solid working knowledge of Microsoft Office

  • Extensive business and financial competence and understanding

  • Excellent communication and interpersonal skills

  • Excellent project management skills with ability to manage multiple projects at one time

  • Proven track record to develop strong business strategies and implementing at retail with excellence

  • Solid understanding of retail pricing, promotion, distribution and merchandising

  • Experience leading joint business plans with large national retailer(s)

  • Experience of working across multiple trade channels with a good understanding of Key Business Drivers of all channels

  • Solid analytical skills with the ability to solve problems and develop creative solutions.

  • Demonstrated success in extracting actionable insights from complex data to achieve business results

  • Strong general management experience balanced by understanding of Brand Management/Marketing and Sales

  • Authorized to work in the United States on a full-time basis

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.



For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.