NPD Group provides market information and advisory services to help its users make better business decisions. It offers retail tracking, consumer tracking and shopper insights, distributor tracking, category management, opportunity identification, marketing evaluation and testing, price evaluation, consumer and shopper behavior, and custom research services; and in-home product purchase scanning, bar-coded surveys, website intercept sampling, computer-based meters, and receipt harvesting services. The company was founded in 1966 and is based in Port Washington, New York with additional offices in the United States, Mexico, Canada, Ireland, the United Kingdom, Spain, Italy, Germany, the Russian Federation, France, South Korea, China, Japan, and Australia.
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