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Chief Executive Officer

Puffin Drinkwear

Puffin Drinkwear

Bend, OR, USA
Posted on Thursday, March 30, 2023

Reporting into the Board of Directors, the CEO will take the brand to the next level and beyond, own the achievement of revenue and profitability goals, build excitement through product, marketing and innovation, create a people-centered culture, scale charitable giving impact, and provide the leadership and accountability.


· Evolve and refine the brand strategy and plans to execute at scale. Unite the company behind the strategy and identify the most effective means to bring it to life in the market.

· Create and drive 5-year LRP; delivering financial results aligned with BOD.

· Develop and execute revenue roadmap through market expansion, accessing new channels (Enterprise, Industrial), product development, customer focus, and deep pride in company mission and purpose.

· Fully own the P&L for the brand.

· Consistently deliver on revenue and EBITDA goals while achieving longer-term strategy. · Create a high-performance environment with a sense of urgency, action orientation and accountability.

· Ensure the company evolves functional capabilities, structure, cross-functional process, and systems to support and match the scale of the business.

· Support development of top-to-top relationships with top 5 wholesale accounts, prospective and current collab brands, and key suppliers to create competitive advantage and advance the growth and profitability of the brand.

· Serve as a company spokesperson to media and industry to elevate the brand with trade, industry and potential acquirers.

· Create a culture and work environment that makes Puffin Drinkwear an employer of choice.

· Forge and develop a high-performance Puffin Leadership Team (PLT) - train leaders to collaborate and focus on what is best for the brand first, and their function second.

· Create a team that learns and wins together, blends diverse experiences and personalities, and demonstrates trust, vulnerability, transparency and accountability.

· Foster a strong relationship with the board that balances time working on strategic vision, operational priorities and reporting.


· 10+ years’ experience leading a brand during a growth phase, delivering full P&L results in a mission-centric organization.

· Ideal candidate will have mid-size company experience leading a company through fast growth.

· Demonstrated success leading cross functional teams to achieve collaborative results.

· Success in implementing and sustaining financial and operational excellence.

· Outstanding leadership skills: inspiring, empowering, and developing leaders and teams to achieve strategic goals while fostering a respectful, accountable, and productive culture.

· Advanced financial acumen: ability to quickly assimilate market, financial, and business economics.

· Advanced written and verbal communication skills.

· Advanced and engaging presentation capabilities.

· Desire to live in the Bend, OR area.

· Domestic and International Travel Required.

· Bachelors degree from accredited University.

Puffin Drinkwear is an equal opportunity employer.