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Sports Marketing Director

SRAM Corporation

SRAM Corporation

Marketing & Communications
Chicago, IL, USA · Colorado Springs, CO, USA · Vancouver, BC, Canada · Schweinfurt, Germany
Posted on Thursday, May 9, 2024


You will be responsible for developing and executing strategies to connect the company's brands with the global cycling community through partnerships with top athletes, teams, and organizations. Lead a team of experts across various cycling disciplines ensuring deep product understanding in high-performance scenarios while remaining true to SRAM's brand values. Drive meaningful connections through the successes and stories of cyclists worldwide, elevating SRAM's products and brands within the cycling experience


  • Lead the development and execution of comprehensive sports marketing strategies aligned with brand and business objectives.
  • Lead, mentor, and develop the sports marketing team globally and regionally, fostering a collaborative and high-performing team environment ensuring effective marketing investments and activity delivers to the business.
  • Identify and cultivate relationships with key external stakeholders, including athletes, teams, leagues, and event organizers who connect deeply with our brand purpose and values.
  • Oversee process for internal teams identifying talent and emerging opportunities to authenticate product usage and build brand relevancy to existing and new consumer groups.
  • Effective asset management through comprehensive cross-functional execution and annual planning through product development, Go-To-Market activities, campaigns, global and regional objectives, channel marketing, customer (OEM) opportunities, and through communications and storytelling.
  • Oversee the development of clear, consistent on-boarding process for all external partners setting expectations for an ongoing relationship with clear deliverables (self-directed and brand-led), timelines, points of contact, activation ideation and process.
  • Oversee the development and execution of holistic marketing plans around each managed asset to leverage the sports marketing investment for business growth, building brand relevancy, and inspiring riders.
  • Negotiate and manage sponsorship agreements and partnerships to maximize brand exposure and return on investment.
  • Collaborate with cross-functional teams to integrate sports marketing initiatives with overall marketing plans.
  • Develop tools and systems to evaluate and analyze the effectiveness of sports marketing activity and partnership on the business.
  • Lead, mentor, and develop the sports marketing team globally and regionally, fostering a collaborative and high-performing team environment.


  • Bachelor's degree in marketing, sports management, or related field or equivalent experience.
  • Minimum 12 years of experience in sports marketing or related experience.
  • 5 years in a leadership role overseeing the marketing and activation of a diverse portfolio of athletes, teams, and ambassadors.
  • 7 years directly managing a team or related management experience.
  • Extensive experience in sports marketing, including sponsorship management, and event activation.
  • Proven ability to lead and motivate a global team of sports marketing professionals across different sports disciplines, cultures, and geographies.
  • Excellent communication and interpersonal skills with the ability to build strong networks and relationships to influence and inspire.
  • Excellent negotiation and contract management abilities.
  • Analytical mindset with the ability to measure and analyze campaign and marketing performance.
  • Passion for cycling sports and understanding of the cycling industry trends preferred.
  • Responsible for managing the sports marketing budget and achieving objectives within allocated resources.
  • Plays a key role in leveraging sports marketing opportunities to drive brand awareness and revenue growth.
  • Ability to travel domestically and internationally up to 50% and work weekends and be flexible with working hours.
  • Salary range is $150,000 + up to 30% based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance. For International locations, salary will be commensurate with experience.

About SRAM

SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.

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