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Senior Brand Marketing Manager "performance" - THE NORTH FACE

VF

VF

Marketing & Communications
Stabio, Switzerland
Posted on Wednesday, December 27, 2023

The North Face is currently looking for an outstanding Senior Brand Marketing Manager, with specific focus on "Performance" channel of The North Face EMEA

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

The North Face is a subsidiary of VF, the world's largest apparel and footwear company.

Let's talk about the role…

The Senior Brand Marketing Manager is responsible for creating and managing the brand and product strategies, campaigns, tools and content, to connect with consumers throughout the purchase funnel, from planning to execution. This role requires a proven track record in people management, as well as in building strong brand and product marketing campaigns by leveraging the full marketing mix and delivering integrated solutions fully aligned with our brand DNA and strategies. The objectives of this role are to strengthen brand health metrics and improve MROI / copy testing / ad recall results. Digital first and KPI driven, this role is critical to driving the success of the brand. An understanding and passion for the outdoor landscape and marketplace is a must.

How you will make the difference

  • Create and develop brand and product strategies with Sr Brand & Communication Director and Global marketing peers to fulfill EMEA market needs, ensure global consistency and local relevancy.
  • Manage and deliver brand and product strategies, tactics, campaigns, tools and content across all consumer touch points to fuel demand, raise brand awareness, engagement and conversion.
  • Drive collaboration between Marketing / Sales / Retail / Product as well as global marketing peers to deliver and improve marketing deliverables throughout the Go To Market process.
  • Leverage and integrate consumer insights and testing to deliver effective consumer led campaigns and brand experiences. Share consumer insights with other departments to nurture consumer led culture across the brand.
  • Lead, coach and develop brand and more broadly the sports and comms marketing team, both from a collaborative and strategically cohesive pov, applying a KPI and measurement framework lens,
  • Manage and own brand marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers.

What you need to succeed

  • Academic: University Degree in marketing or communication, Bachelor or Master level
  • Experience: at least 6-8 year’s experience in brand marketing role managing full marketing mix and direct reports. Ideally with broader EMEA marketplace experience
  • Deep understanding of The North Face brand with a passion for the outdoor and athletic industries.
  • Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus.

What's in it for you?

  • Be part of an iconic sports and lifestyle brand with an incredible heritage

  • Join a multi-brand and multi-market organization to drive your career forward

  • International and challenging working culture

  • On-site gym offering health and well-being initiatives

  • 50% discount on all VF brands

  • Subsidized canteen as well as breakout areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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