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Latin America - Brand Assistant



Mexico City, Mexico
Posted on Tuesday, June 4, 2024

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Latin America - Brand Assistant

Department: Marketing

Work Location: Office is in the South of Mexico City. Eligible candidates should reside in the Metropolitan area.

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

Responsible for handling the day-to-day execution and communication of physical and digital brand marketing strategies for the Beauty brands.

  • Monthly calendars of social media.
  • Follow-up to the monthly SM reports and review digital investments.
  • Influencers and media plans to support the launching of new products in LATAM.
  • Follow-up to the monthly PR reports and review investments.
  • Develop annual marketing plans in conjunction with sales team input to support initiatives in the must win clients.
  • Gathers and presents internal and market research data to support marketing plan development.
  • Collaborates with internal team to brainstorm all elements of the marketing plan.
  • Monitors driven activity and industry trends and offers insights to support business objectives.
  • Analysis of the Mexican market and competition for sales (twice a year).
  • Dominance of OBI and competitive analysis (reporting of net sales).
  • Working closely with the US team to implement strategies and plans for appliances in LATAM.
  • Participate in the NPD process from concept inception through market introduction and local initiatives to drain inventories.
  • New Item Set up and follow-up of the creation of new codes in oracle system for LATAM.
  • Monitoring and coordination for the development of new products in LATAM.
  • Contact with sourcing team in China for the process of development of the new products, approval of the samples and costs.
  • Artwork development of new projects in LATAM – forefront with the US team.
  • Providing materials on time for LATAM to ensure the placement of the new sku’s: pricing, updated sell sheets, delivery of samples, banners, instore materials, artworks, planograms).
  • Translations of sales materials and assets.

Skills needed to be successful in this role:

  • Strong ability to handle stressful situations
  • Willing to travel occasionally
  • Deep knowledge of website development, digital marketing tactics/tools and online metrics for succes
  • Self-starter that is creative, problem solver, proactive and driven by metrics
  • Excellent follow-thru, detail oriented and hands on approach to proactively handling and advising multiple projects simultaneously
  • Excellent written and verbal communication skills with ability to clearly present ideas and information
  • Forward thinking individual who seeks new digital approaches to lead our categories
  • Proven understanding of marketing concepts and consumer behavior
  • Upbeat, personable, positive, flexible, can-do attitude

Minimum Qualifications:

  • Bachelor’s degree in Marketing or Business
  • 2+ years of confirmed marketing experience in the position and proven track record of achieving results
  • High level of proven English (spoken and written)
  • Proficient with Microsoft office, oracle and project management programs

Preferred Qualifications:

  • Exposure in LATAM markets/Multinational companies
  • Have handled at least 1 direct report (trainee / intern)
  • Passionate about social media – know how of influencer recruitment

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.



Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.