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Associate Director, Braun US



Marlborough, MA, USA
Posted on Wednesday, June 5, 2024

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Director, Braun US

Department: Marketing

Work Location: Marlborough, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Associate Director, Braun US will report to the VP, Wellness and will handle the US Braun brand marketing team (Brand Managers) in supporting healthcare product categories including Thermometry and Blood Pressure Monitors. You will plan, prioritize, direct, and provide strategic and marketing leadership cross-functionally to achieve long-range business development objectives.

  • US Strategy Development: Data driven approach to closing gaps and crafting opportunities for growth in the marketplace. Deep understanding of the Consumer, the Customer, and the Competition, and turning insights into winning strategies to increase sales and share for the brand. Accountable for managing an effective channel strategy and pricing, ensuring profitability success across the portfolio. Ability to lead a team in agile and flexible execution of strategy.
  • GTM Commercialization Strategy: Partner with the Helen of Troy Center of Excellence on crafting a successful Go-to-Market commercialization strategy to drive brand goals. Experience crafting successful brand campaigns that increase awareness and consideration and ultimately result in brand growth. Ensuring the brand is connecting with consumers at all touchpoints and delivering powerful communication to increase awareness. This includes supervising the budget, and driving strategy with content creators, media partners, PR agencies, and more. An understanding of media metrics is vital to drive successful Key Performance Indicators.
  • Retail / E-commerce Expertise: Ability to partner with sales on demonstrating brand PODs to all major retail partners in the US. Effective storytelling capabilities and using data to ensure powerful product and brand pitches to deliver growth. Extensive expertise growing brands on shelf and on-line. Experience using retail media solutions, especially Amazon Marketing Solutions and extensive knowledge of PDP optimization and other tactics to drive the digital shelf. Will collaborate with sales and demand planning on forecast accuracy.
  • Portfolio Management: Responsible for understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable, has a “reason for being” and is accurately positioned relative to current assortment and competition in the marketplace across relevant regions. Partner with Global team on request for new product innovation needed to achieve brand success in the US.

Skills needed to be successful in this role:

  • Ability to thrive in an agile team environment where creative problem solving
  • Collaboration and influence skills up-down-across organization
  • Strong understanding of how to leverage media (offline and digital) to grow brands in US
  • Experience driving content, influencer, and PR strategy and using tools needed for execution
  • Proficient in outstanding digital tools including digital content development and experience planning
  • Proven understanding of costing/pricing financial analysis and P & L management
  • Experience handling direct reports
  • Robust experience and knowledge of US retailer environment, buyer engagement, sizing/pricing strategy, and promotion planning with Sales team
  • Strong independent champion of ideas and highly creative marketer of consumer insights
  • Experience and skill in presenting ideas, strategy and plans to executive level teams and retail partners
  • Strong project and time management skills, able to lead and direct multiple projects simultaneously
  • Comfortable with making and standing behind decisions

Minimum Qualifications:

  • Bachelor’s Degree
  • 10+ years marketing experience in the consumer durables/electronics/healthcare arenas
  • 2+ years in a leading role in new product development or brand marketing
  • Experience working with and addressing retail and e-commerce accounts
  • Experience driving GTM strategy including digital
  • Fluent in English (spoken and written)
  • Ability to travel domestically and potentially globally
  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • Experience with connected products and MarTech, particularly healthcare or wearables
  • Licensing experience
  • MBA in marketing and management or equivalent experience

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.



For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.