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National Sales Manager

YETI Coolers

YETI Coolers

Sales & Business Development
Melbourne VIC, Australia
Posted on Friday, September 6, 2024

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

You are a dynamic and results-driven National Sales Manager with a proven track record in managing sales teams across multiple channels sales including National Key Accounts, exceptional leadership skills and deep understanding of YETI consumers.

Reporting to the Commercial Country Manager, you will be a strategic thinker with a strong commercial acumen who is self-motivated and driven to succeed whilst bringing your team along on the journey.

Responsibilities:

  • Manage and take responsibility for all operational activities related to the YETI ANZ dealer network

  • Propose and implement measures to improve operational efficiencies with major accounts

  • Work collaboratively across departments to communicate and manage expectations relating to shipments, inventory, product allocation and changes

  • Manage, create and review all reports for national accounts, ranging from POS data, demand forecasts to open orders

  • Lead, coach and manage a sales team, setting clear objectives, KPIs and monitoring performance to achieve sales targets

  • Develop and execute strategies to maximise sales, profitability and customer satisfaction across all retail locations

  • Provide leadership, guidance and mentorship to the Sales team, ensuring consistent adherence to brand standards and operational excellence

  • Identify and capitalize on new business opportunities, explore market expansion and execute specialised cross-selling strategies to increase revenue and deliver business objectives

  • Develop plans to penetrate new markets whilst maintaining a strong presence in existing ones

  • Engage with channel partners to refine sales strategies, utilizing the strengths and data to identify and improve sales performance

  • Collaborate across all departments to build and drive brand awareness and provide real time competitor analysis and feedback to the leadership team

  • Monitor inventory levels, merchandise assortment and visual merchandising standards to optmize store assortments and drive sales

  • Work collaboratively with our independent dealer network being the conduit for the business

  • Analyse sales data to identify trends, opportunities and areas for improvement

  • Contribute insights into market trends, customer feedback and competitive intelligence for overall business strategy development

  • Collaborating across all departments to ensure a cohesive approach to market penetration and customer satisfaction

Qualifications and Attributes:

  • Tertiary degree in business, sales, marketing or related field

  • At least 8+ years’ experience in a sales/retail leadership role

  • Proven track record of achieving and exceeding targets and KPIs

  • Strong commercial acumen with a proven track record in driving profitable businesses growth

  • Strong leadership, communication and interpersonal skills

  • Enthusiastic and passionate people leader

  • Adaptive communication and negotiation skills

  • Deep understanding of retail operations, merchandising strategies and industry trends

  • Analytical in data, clear and open-minded

  • An affinity for working 'at pace' in a rapidly evolving workplace.

  • Ability to travel extensively to various locations across the country

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html


All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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